When the opportunity arose for The Fair Traders Cooperative to be part of a charity event for Freedom From Torture we could not have been happier to be involved with such a good cause. When we discovered that they wanted us to contribute items for goody bags for 90 VIP guests , we saw a brilliant opportunity to reach this influential and caring group of people with our message , whilst supporting a worthwhile event. It was agreed that we would provide Digley Ale, a locally produced beer stocked by The Fair Traders Co-operative, each bottle accompanied by a label explaining more about the beer and the ethos of our enterprise.
On the 8th of August the event was held at the BT Tower in London to celebrate John McCarthy’s 20 years of freedom from Lebanon. Held on the anniversary of his release from captivity, the main event was a talk from John himself on his experiences and on how Freedom From Torture are helping victims such as himself to regain their lives after their life changing ordeals. With a full celebrity guest list as well as 500 tickets for the public sold, the event was set to be a big one, with people from all over the country coming to show their support for the charity.
As well as being a great occasion for us to promote our fabulous products, aims and values to a wider audience, including a selection of celebrity names and influential business leaders, for those attending the event was a once in a lifetime opportunity to see the sights from one of the tallest buildings in London. Standing at 189 metres tall, the BT Tower in Central London is usually closed off to the public but was opened up to especially for ticket holders to this special event that included tea and cupcakes with a view like none other!
In addition to providing Digley Ale for the VIP goody bags Freedom from Torture also distributed our leaflets (complete with a free Clipper Tea bag!) to the 500 paying guests and The Fair Traders Cooperative is to be featured in upcoming issues of The Survivor and several other publications which will be circulated to around 45,000 people! We could not have asked for a more fantastic publicity opportunity and would like to thank Freedom From Torture for involving us.
For more information on Freedom for Torture and the BT Tower event itself, please go to www.freedom fromtorture.org or follow them on Facebook and Twitter and (as always!) all our products including Digley Ale can be found on our online shop.